The concept of hiring is a two-way street. Companies are looking for top talent, and candidates are looking for a happy and productive work culture that could help them in their career paths. Many companies are seeing increasing numbers of unsuitable candidates for different positions, and hiring and retaining top talent has become a challenge. The SHRM says that Replacing an employee costs 50 – 60% of an employee’s salary and can even shoot up higher. This highlights retention and engagement more than ever, as a united and productive workforce sends out a message that the company hopes would reach people. 


Candidates today are looking for a work environment that would allow them to learn and be productive. With the ever-changing dynamic of a conventional workplace, people prefer a space that is flexible and allows them to put in hours according to their convenience and ensure productivity. Creating a positive work culture within the organization is a crucial aspect that every employer is striving to create, as the focus is more people-centric than product-centric. An effective employee rewards and recognition program is one of the most important strategies which aligns with the employers’ objectives.  Directly or indirectly, many surveys say that a positive work environment has directly impacted customer satisfaction, and this would eventually lead to greater profitability.

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